Thinkfarm
About

As our brand name implies, we are strategists as well as makers. Thinkfarm creates brands, helps them grow, formulates and writes messaging, designs brand identities and produces marketing campaigns to engage consumer, business and internal audiences alike. We work with people as diverse as NEX, Magic Radio, Banking Circle, The O2, Team GB and The Rolling Stones, building brand stories that entertain, educate, further a cause’s interests or achieve specific business aims.

Our clients choose to work with us because we are experienced creative thinkers, marketing strategists, producers, designers and media experts. We’ve all spent years working through our crafts. We know how to get the best out of the other creative specialists we work with – and our approach makes sure that everyone delivers to clearly defined goals.

People

Stephen Izatt

Managing Director

A long career in brand consultancy and marketing on agency and client sides has taken Stephen deep inside businesses across many sectors and countries. Although responsible for the operational management of Thinkfarm, he mostly works with clients on brand strategy, positioning and writing. Working closely with the creative team ensures that design and communication tools work hard to support business strategies.

 

In addition to strategic consulting he is involved in brand naming and writes strap lines, scripts and copy for clients such as Agent Provocateur, The O2, Bauer Media, Team GB (the British Olympic Association), Brookfield Multiplex, Amnesty International, Lexis Nexis, Logica CMG, NEX and Banking Circle. Stephen has been responsible for campaign ideas that have delivered enduring benefits to clients’ businesses and grown their brands.

Elke Petitt

Senior Designer

After starting her career in Germany, Elke moved to London in 2000 to focus on design for the music, art and cultural industries but now undertakes a wider variety of work, on varied scales. She has worked with Thinkfarm since 2010, assisting on brand identity development, promotional material and website design for clients such as ACI, Hay Group, Hotwire PR, Tabata, The Food, NEX and Simplify the Law.

Mark Norton

Creative Director

Mark is responsible for strategic and creative direction at Thinkfarm. With over 30 years of branding experience, he has overseen projects for firms as diverse as Yo! Sushi (‘Design Week’ and DBA ‘Design Effectiveness’ awards), Virgin Radio, Sony, Universal Studios, FTSE-100 listed inter-dealer broker ICAP and the British Olympic Association.

 

Mark has directed major film and audio-visual presentations for Mercedes-Benz, Times Newspapers and Bertelsmann (New York Film Festival award) as well as entertainment event branding for six individual Rolling Stones projects, the two Nelson Mandela tribute shows at Wembley Stadium and Led Zeppelin’s 2007 reunion performance. His brand work includes complete identity systems and marketing campaigns for The O2, Bauer Media (Absolute Radio and Magic Radio), Yo! Sushi, Ovo Energy and NEX (a new global financial markets brand).

Rosanna Gnocchi

Designer

Rosanna brings design expertise from her time at the BBC and ITV and a healthy dose of pragmatism from running her own practice before joining Thinkfarm to help deliver new brand identities and marketing campaigns for Banking Circle and NEX Optimisation.

Kalina Owczarek

Senior Designer

With broad experience of brand identities, marketing campaigns and literature design stretching over 20 years, many of which have been at Thinkfarm, Kalina’s first love is designing books and brochures. It’s her specialism, as a range of intricate projects for corporates like Numis Securities and ICAP, to arts organisations like the British Film Institute and the Thessaloniki Museum of Art confirms.

Mike Warry

Production Director

Mike ensures that everything and everybody is lined up to deliver projects on time and on budget. He drives the scheduling, monitoring and final delivery – managing an extensive network of suppliers that help us produce the best quality, final products for our clients.

 

Mike’s ‘hands-on’ approach to the delivery process has proved itself in the development of many long-term client relationships; including brand implementation for Virgin Radio, Radiocentre, ICAP, NEX, The Skills Show, Oxney, The O2 and others including numerous print, outdoor advertising campaigns, signage, exhibitions, merchandise; retail areas; e-commerce services for Argos; project management for The Times Newspapers’ millennium sculpture at the Old Royal Observatory, Greenwich; MS Office templates; and web sites for a range of clients, from business to retail.

Raj Sagoo

Head of Technology

Raj manages the technical delivery of our digital communications work like web sites, programmatic advertising campaigns and other interactive platforms. He also develops content management systems that give clients’ the ability to manage their own site updates simply and quickly to keep pace with their own needs.

 

Raj is a member of project teams working closely with strategists, designers and copywriters to ensure clients’ brand values and communications objectives are built into digital media. Raj has managed the delivery of really innovative digital communications and transactional web sites for clients such as Agent Provocateur, Hotwire PR, Oxney, The O2, Specialist Pharmacy, Mahindra Homestays, NEX, Magic Radio and many others.

Doris Helmlinger

Art Director

Passionate about image creating, conception of high-end creative solutions to business challenges, repositioning brands, developing bespoke identities and realising visions on multiple platforms, Doris is cultural sponge with over 15 years international experience. She’s attentive to detail, always with the bigger picture, budget and deadline in mind.

 

In her time at Thinkfarm, Doris has developed brand identities, art directed photo shoots & advertising campaigns, designed for print & digital concepts and finessed detail design for a wide range of projects, including ACI Worldwide, Hay Group, Oxney Organic Estate and Universal Studios’ Tabata Fitness Regime.

Hayden Fox

Head of Finance

Having spent almost all of his career in the design and media business, Hayden understands the very particular financial needs of businesses like Thinkfarm and the cash flow required by projects which often involve complex production teams of staff, freelancers and subcontractors. Working closely with our producers, he ensures that we have all of our resources lined up to support our commitments to clients and makes sure that everybody gets paid for their efforts.

 

Apart from Hayden’s fanatical devotion to The Owls, he somehow finds time to apply his finance skills to an education charity while also making space for his partner, two kids and a cat.

Luisa Parsons

Junior Designer

Lu joined Thinkfarm straight from a 1st class honours degree. She’s been with us for around 2 years and in that time she’s contributed to wide range of design and identity projects, from Yo! Row to Magic Radio and Simplify The Law. Apart from a strong illustrative and typographic talent, she’s not shy of making her opinion heard, which is the way we like it with every member of our team.

Dave Waddell

Writer & Editor

Man of many arrows, writer, journalist and copywriter, Dave Waddell is co-author of House Paint and Other Stories (2014) and author of Whisky: the knowledge (2015). As a commercial writer, he has worked in digital and print, and for a range of brands, focusing on the design and architecture, travel, drinks, education, and financial sectors.

 

Covering everything from naming and strapline projects to blogging to white papers, Dave works closely with key decision makers and thinkers, and with branding agencies, either alongside in-house teams or as a lone wolf. Much of his work with Thinkfarm has been in high finance, where he has proven adept at making the complicated client-friendly.

Val Brown

Brand Strategist

With a career in developing brands across borders, Val begins each project with an analysis of a brand’s current position in a consumer market or industry sector, adjusting or redefining the core brand properties, taking market conditions and competitive landscape into account. Val helps companies maximize the value of their brand while maintaining authenticity, discover new markets for their business, and ensure long-term financial growth.

 

Val’s expertise also includes new market entry, marketing and strategic partnerships, concept development for new products or services, brand extensions and licensing. She has worked with a wide range of clients and strategic partners in hospitality, entertainment, lifestyle and non-profit, including Hard Rock Cafe, MTV, The Cavern Club, Country Music Hall of Fame, the Elton John Aids Foundation and the Prince’s Trust.

Crispin White

Marketing

Crispin has over 25 years’ experience in the U.K., Australia, Europe and USA. His areas of expertise include building and developing effective international marketing strategies, marketing programmes and managing marketing teams that deliver a better return on investment.

 

Crispin has been an interim marketing director and consultant for many years after beginning his career in a direct marketing agency. On the client side, he has worked as head of marketing with Gemini Consulting and AT Kearney, Marketing Director of Management Consulting Group PLC and Chief Marketing Officer of Hay Group. Crispin works with Thinkfarm clients to develop marketing strategies and plans that maximise sales results.

Catusha Warry

Researcher

Catusha works firstly in the early stages and particularly during the research phases of our projects. She then helps us review project stages to ensure that as we progress through the milestone reviews, we are still addressing the feedback and opinions expressed during the research. Catusha is also an accomplished project manager and has overseen work across many sectors but her strongest experience has been in retail and show merchandising.

 

As a published author in her spare time, Catusha has a way with words. Her specialty is writing children’s books and so she knows how to communicate effectively with the rest of the team.?

Trevor Rogers

Film Producer

Trevor Rogers, Producer/Director/DoP started his career in advertising photography before moving into short films, music promos and TV commercials and has been working with Thinkfarm for 12 years.

 

He has produced/directed a plethora of TV commercials for the music industry creating several major brands. His work spans brand films, documentaries, corporate dramas, promotional films TV commercials for a wide range of leading brands; Cancer Research, ICAP, Turner Television, CNN, Royal Academy of Art, HSBC, Omega, Reuters, Deutsche Bank and Suntory and NEX, to name a few. Trevor also recently collaborated as the London Producer with a New York production Co. on a documentary series The Story of Diana currently on Netflix.

Scout

Head of Security

Grrrrr… Well, meek woof, actually… Except when it comes to delivery guys with flouro coats!!!

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