The Secret Policeman’s Ball is a part of British, comedic heritage started by the Monty Python team in the ‘70’s who wanted to help raise awareness for Amnesty International – the organization that stands for human rights. After a long break, the ‘Ball is back and Amnesty asked Thinkfarm to create a new brand identity and core messaging copy for its promotion. As well as the live event at London’s Albert Hall, the ball will be broadcast on Channel 4 and to a number of cinemas throughout the UK and the US.