Looking to engage the widest possible audience in a major retrospective on Russian cinema, the BFI asked us to develop a campaign identity that drew from the iconic imagery and artwork of Russian cinema but to present it in a way that would appeal to modern audiences. Iconic films such as The Battleship Potempkin have inspired and influenced artists, filmmakers and musicians, and the BFI was aiming to inspire audiences in the same vein.
We suggested using KINO, the Russian word for film, as an umbrella title and as a name for the first part of a three-season campaign. An early Soviet film season would be followed by KOSMOS, which focussed specifically on Russian Science Fiction cinema in the 1960's and '70's, and be followed by a season of films made by the contemporary Russian director, Alexander Sokorov. As well as naming the project, Thinkfarm designed all of the key posters and style sheets for in-house use by the BFI's studio.
