British Music Experience
The British Music Experience has to appeal to the broadest imaginable church of music fans - from Punk to Disco, Mod to Heavy Metal, R’n’B to R’n’B... and be as attractive to a teenage girl as her granddad - so when we hit on Slade’s fantastic 70’s song and lyrics, we stopped searching for better ways of describing the exhibition’s unique offer. Here was a song at the epicentre of British pop and rock with connections to Glam Rock and Bowie, Led Zeppelin and Heavy Metal, Ska and 60’s R’n’B, Oasis, BritPop and beyond. Luckily the BME were able to get direct clearance for us to use it from Mr. Holder himself.