British music is known and respected around the world but unlike the USA, which has its Music Hall of Fame, we have never had a place where it can be celebrated and explored. Harvey Goldsmith, promoter of the biggest and best for years and AEG, owners of The O2, have established the immersive and interactive British Music Experience. They asked Thinkfarm to develop the brand identity and an advertising campaign to launch this new and exciting trip through British music history.