British Olympic Association - Brand Positioning - Identity & Language
The British Olympic Association helps prepare and field the best possible British team at every Olympic Games. With all of the publicity around London's successful bid for the 2012 Games, there has been confusion as to who is who in British Olympic sport. We developed a clear brand position for the BOA and Team GB which centred on expressing the Nation's hopes and dreams through the British Olympic Team. As well as developing a new strapline - 'Britain's Olympic Ambition' - we also developed a communications strategy to support the BOA's mission which starts before, and continues way beyond 2012.