By now we are clear about why we are designing the solutions, which media we will deliver them into and in which order they should be tackled. We also know about the particular production requirements that influence the approach to detailed design. At this stage we produce media-ready artwork, video footage or animations. It is during the design process that we become very specific about how something should look, feel and operate so that it is completely 'on-brand' and 'on-strategy'.
