In many cases we are tasked with the production of media components using our in-house skills or a network of freelance specialists that we keep close to us. In some instances we work with client's in-house people or with one of their other specialist agencies. However, given that by this time we have such an in-depth understanding of the brand and its audiences, we almost always take on responsibility for coordinating the production effort. It ensures strategic consistency, integrity and quality.
