When Fox decided to enter the mobile media streaming business, they bought an established company that had built the technology infrastructure (the bit) but needed IP restricted entertainment content (to bop). With Fox corporations massive current and catalogue of entertainment the two key elements were in place. Fox decided to rebrand the company but not using their name. We were asked to research the offer and invent the brand. Bitbop is the first wireless subscription service to deliver on demand, premium mobile TV directly to consumers’ smartphones – currently in the USA only but poised to go global.