ICAP - Marketing - Style Guide
ICAP is a recognised leader in voice and electronic interdealer broking - matching up buyers and sellers in the wholesale financial markets. With customers in investment and commercial banks, ICAP sets the global standards for its sector. Thinkfarm has worked with ICAP for many years and has helped through a consolidation and a worldwide re-brand of the group. We have produced core campaign messaging as well as identity systems for the main and multiple sub brands. We have also developed and managed campaigns for the overall business and particular initiatives such as Graduate Recruitment and Charity Day.