Lavish is establishing a collection of stylish lounge bars in locations away from major cities. Before embarking on the next phase of development and based on their experience of operating their first bar, the Lavish team asked Thinkfarm to carry out a comprehensive assessment and brand mapping exercise to help refine the concept, product and service offer, and marketing communications. We then produced a new identity system and consulted on all areas of the operation, helping to improve customers' brand experience and establish guidelines for future business development.