One of India’s top ten companies and a leading name in domestic tourism, Mahindra had not previously offered a holiday product to the European market. However, a business plan was passed by the board to develop a totally new service offering, primarily, European visitors a way to stay in family homes around India - hosted by locals who are delighted to share inside knowledge with their guests so they may experience the real India. Thinkfarm created the brand strategy and positioning, name, identity, brand & advertising guidelines and designed the website; the principle customer engagement channel.