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THE WORD Without a new art brand the city is dead
Getting new ideas across to law firms needs just a few words.
As legal-tech gains momentum, branding is going to be more important than ever.
By Stephen Izatt, Managing Director of strategic branding and campaign agency.
For legal-tech firms wanting to gain traction, winning trust has to be the focus of their branding.
Miranda McLean, global head of marketing at Banking Circle, discusses how to realise your ultimate brand goal.
Miranda McLean, global head of marketing at Banking Circle, discusses how branding has helped a financial services start-up plot it’s growth to fully-licenced international bank for new economy SMEs.
Stephen Izatt, Thinkfarm’s managing director, offers his insights into the branding process behind Bauer’s Greatest Hits Radio, and creating a solid identity to communicate the station’s USP.
Stripping a branding strategy back to its absolute core and defining new audiences can be daunting, says Anne-Marie Lavan, group marketing director at Bauer Media, but it’s also essential if you’re to arrive at the best result.
Award winning marketer Nathalie Burdet explains how a new, company-wide brand strategy brought everyone together and took a cleaner, more organised and powerful proposition to market.
How do you create a brand that’s both agile and contemporary and yet endures for more than three decades? David Campbell, who’s headed up a multitude of international companies, explains why brand is a key driver of business growth and durability.
A progressive CEO saw that branding could help audiences understand how many more people they cared for than just those in beds, in a building.