Keep up to date with our projects as well as our collected thoughts on branding and market insights.
Stripping a branding strategy back to its absolute core and defining new audiences can be daunting, says Anne-Marie Lavan, group marketing director at Bauer Media, but it’s also essential if you’re to arrive at the best result.
Award winning marketer Nathalie Burdet explains how a new, company-wide brand strategy brought everyone together and took a cleaner, more organised and powerful proposition to market.
How do you create a brand that’s both agile and contemporary and yet endures for more than three decades? David Campbell, who’s headed up a multitude of international companies, explains why brand is a key driver of business growth and durability.
A progressive CEO saw that branding could help audiences understand how many more people they cared for than just those in beds, in a building.