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| If you can't read this html email, please go to www.thinkfarm.co.uk/newsletter/2007/dec/index.html |
| This issue of the newsletter emphasises the diversity of our clients and our work more than any other. From rock 'n' roll legends to city firms - all of our clients seem to have a common interest in speaking out and being noticed. Good thing really, because we're good at helping them with that. |
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Whole lotta Led
With more than one fan of Led Zeppelin in the studio, the call asking us to design and produce the stage projections for their reunion show at The O2 was a dream brief. Playing live for the first time in 20 years, Led Zeppelin gave us their sixteen song set list and asked us to create a look for the show that would be projected onto the massive 30mx10m screen - that's a whole lotta LEDs! It was the backdrop to the climatic two hour set played at the tribute show to Atlantic Records founder Ahmet Ertegen. Collaborating with the best lighting and video specialists in the business, Thinkfarm produced animated footage that was integrated with live feeds and lighting effects. It gave the songs visual support consistent with the pace and feel of each piece and in keeping with visual style of 'the worlds' greatest rock 'n' roll band'.More... |
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More than music
The O2 has quickly established itself as one of the world's premier entertainment destinations and music venues. The central 22,000 capacity space is now the highest grossing arena in the world. We have been working with AEG prior, during and since The O2 opened. Most of the events in The O2 Arena and IndigO2 have been music performances but recently, a series of major sports events proved the point that it is also a versatile, high capacity sports venue. We created a series of posters to announce the sports events and included The O2's sponsors within the communications. More... |
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| Purveyors of the finest quality rock 'n' roll |
| When Virgin Radio said they were going to redecorate their HQ on Soho's Golden Square, we saw it as a great opportunity to create the house of 'The music we all love'. With our interior design partners Precious McBane, we produced the refurbishment bringing British eccentricity and rock 'n' roll iconography together with functional and luxurious decor to reinforce Virgin Radio's brand values and make it a great place to work, perform and meet. More... |
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Well balanced recruiting
The campaign that we produced to attract graduate talent to ICAP last year proved very successful. So this year we were asked to build on the theme, expand it to include Australia and put greater emphasis on the life / work balance. This time, we were able to feature people that had been through the graduate training programme and were also able to ask them what in the last campaign attracted them to apply. We produced posters, ads, a brochure and a range of event material. We also designed templates for ICAP's web site which streams the recruitment video that we shot in London and New York. More... |
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Future proof
ARUP is one of the world's leading architectural and built environment consulting firms, and its continued success is largely down to its ability to inform its people and its clients about innovations, trends and needs that will influence the way that we live in the future. It is fuelled by high levels of research and talented interpretation and extrapolation. The division that is responsible for this research and reporting required a fresh brand identity and system for its communications. We took a strategic view before solving the creative, concentrating on a part of the name that was in use - 'Foresight' ensuring that it worked at the heart of a singular identity system as well as alongside the parent company branding. More... |
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| Every deal counted! |
| 12 December was Charity Day at ICAP. Over 60 Celebrities turned out to support Michael Spencer and his team in the London office alone - including Prince Andrew, David Cameron and Jamie Oliver. On this day all of ICAP's worldwide revenues and brokers' commissions go to their selected charities. It was a party atmosphere on the trading floors but they were still seriously broking millions of pounds worth of trades to raise a record of £9.2M for good causes supported by the group. We're very proud to help promote Charity Day across the globe in print, on-line and even on the screens in the financial centres Times Square and Canary Wharf. More... |
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THINKFARM
84 Marchmont St
London WC1N 1AG
www.thinkfarm.co.uk |
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© Thinkfarm 2007 |
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