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A time of opportunity?
Some of our clients see this period of shake outs and difficult market conditions as a good time to freshen up their brands, think of interesting new ways to increase their visibility and become more direct in their communications. We are working with them to turn their propositions into concise, compelling stories – sometimes starting with a refresh of their identity and others to quickly develop attention grabbing campaigns to engage new customers. Binding our clients together is a recognition that now is a time to invest in differentiation and clarity and here are some recent projects where we have working to deliver it. |
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LexisNexis
One of the largest and most important providers of authoritative information to the advisory professions such as law practices, LexisNexis has developed a range of products and services that increase productivity and efficiency by informing people directly, accurately and quickly. We worked with the Lexis management team to create a naming structure for its new products, a brand identity system and an advertising campaign to launch 'Lexis Legal Intelligence'. Read More |
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ICAP
The energy markets division of ICAP sponsored a major tennis tournament in the USA, using the event to entertain clients and partners in the region. To make more of their participation, ICAP commissioned Thinkfarm to create a 40 second ad to play out on large screens during the breaks in play. The ad is a fast paced edit of footage showing ICAP at work and play, emphasising the energy that flows through the company and the markets. Read more |
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BIE
When organisations need to find an experienced executive to take on a key role, a mission critical project or perhaps step into a position that has been suddenly vacated, BIE are a favoured source of interim expertise. They asked us to work with them to develop both a clear positioning for their brand in an increasingly competitive market and a new brand identity to reflect their confidence and leadership implemented within new collateral including a new website.
Read More |
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PLUS Markets
PLUS is a London based stock market, specialising in matching investors with small to medium capitalisation value companies looking for liquidity. It is faster, more economic and easier than alternative exchanges and is growing fast. PLUS retained Thinkfarm to create an advertising campaign to communicate the benefits it offers to firms looking to list, brokers, investors and others who wish to trade in stocks on the London market. Read more |
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ICAP
For one day each year, across its worldwide organisation, ICAP donates all of its broking revenues and commissions to a range of carefully chosen charitable causes. Its donations fund projects and initiatives that make a significant improvement to the lives of many people internationally, with over £53m raised over the last 16 years. The 2008 event was attended by a variety of celebrities and dignitaries including Prince Harry, Boris Johnson and Abi Titmuss... Thinkfarm once again developed the promotional tools and event branding for the day which raised £11m. Read More |
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THINKFARM
84 Marchmont St
London WC1N 1AG
www.thinkfarm.co.uk |
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