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| If you can't read this html email, please go to www.thinkfarm.co.uk/newsletter/2007/june/index.html |
| As the summer approaches, it seems a good time to tell you about some of the projects that we have worked on over winter and spring. We have relished the diversity of clients, media, campaigns and audiences that we've been working with and hope that among the snippets you will find something of interest. If you do, then please take a look at our website for more information and examples. |
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ICAP rebrand FTSE 100 Company ICAP has become an incredibly successful and dynamic financial deal broker, evolving through international acquisitions as well as organic growth. Thinkfarm has created and implemented a new brand identity throughout the company to reflect their confident outlook. More... |
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Listen! It's surprising how much more you can help somebody when you just listen to what they really need. We've developed the identity, campaign material, multi media website and a host of tools to get this charity project on the agenda of sponsors, and now the public. This incredible charity, catering for the needs and rights of children, will be launched with a worldwide broadcast event featuring international artists from music, stage, film and literature. www.listencharity.org |
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| Putting sports on the timetable |
| Having completed a brand strategy and positioning project for Team GB and the BOA, Thinkfarm has gone on to develop a number of posters, booklets and other communications devices to inspire and inform people about Britain¹s Olympic Ambition. We even wrote and designed a booklet distributed at political party conferences - it may or may not have inspired delegates to take a morning jog along the beaches at Brighton and Blackpool. More... |
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Good African After creating the name, identity and marketing materials for Good African Coffee we are really pleased to see the products taking off in Waitrose, Tesco and Sainsbury’s. Building on that success, we are now working on extending the brand into Tea and other product areas – helping a growing African business help Africa. More... |
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Miranda's downfall Sales and Marketing company 2YP Partners helps mainly US technology businesses establish a 'beach head' of product sales in the European market. 2YP are about getting results fast and need to grab audience attention as quickly as possible. So Thinkfarm produced a viral piece that plays on a collective fear of sending a 'wrong email' to the wrong people to promote a product that ensures 24/7 email operation in spite of almost anything. More... |
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Inside information A second showing in this newsletter for ICAP but the project warrants it. To celebrate their 20th anniversary, Thinkfarm wrote, art directed, designed and produced a high quality commemorative book for every member of staff. The book contains photographs and written stories about the company and especially the people that make it successful from the post room to the board room. It shows, beautifully, the diversity of backgrounds, cultures and passions inside ICAP. More... |
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THINKFARM 84 Marchmont St London WC1N 1AG www.thinkfarm.co.uk |
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© Thinkfarm 2007 |
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