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British Music Experience campaign gets the Nod
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Thinkfarm has designed the identity and launch campaign for the British Music Experience, which opens its doors to the public at its home in The O2 today.
British music is known and respected around the world but unlike the USA, which has its Music Hall of Fame, we've never had a place where it can be celebrated and explored. Harvey Goldsmith, promoter of the biggest and best for years and AEG, owners of The O2, have announced the immersive British Music Experience with an advertising campaign by Thinkfarm inviting music fans to "C'mon Feel The Noise" and "take a trip through music history" at Britain's only permanent interactive exhibition of rock and pop music. |
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"We came to Thinkfarm because they understand the entertainment business extremely well – and the importance of it being both entertaining but also a business. Thinkfarm has been working with AEG Europe from the beginning of The O2 project, on brand strategy and implementation through to advertising and design, so they were a natural choice for the BME project. They’ve also worked with the biggest and the best bands in the world, and their work on arguably the most sought after concert ever – Led Zeppelin performing at the Ahmet Ertegun Tribute at The O2 – was nothing short of stunning".
David Campbell, Chairman and CEO, AEG Europe. |
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| The British Music Experience has to appeal to the broadest imaginable church of music fans - from Punk to Disco, Mod to Heavy Metal, Rhythm and Blues to R’n’B... and to attract a teenage girl as well as her granddad - so when we hit on Slade’s fantastic 70’s song and lyrics, we stopped searching for better ways of describing the exhibition’s unique offer. Here was a song at the epicentre of British pop and rock with connections to Glam Rock and Bowie, Led Zeppelin and Heavy Metal, Ska and 60’s R’n’B, Oasis, BritPop and beyond. Luckily the BME were able to get direct clearance for us to use it from Mr. Holder himself! |
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| The launch campaign visuals build on the idea of music ‘crossover’ by juxtaposing images of artists from different genres and different eras to give an idea of the breadth of the exhibition experience. Campaign activity included national press and online activity as well as on-site window displays in the Peninsular Square outside The O2 and an escalator poster campaign at North Greenwich tube station. |
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| Thinkfarm also designed a new kind of BME branded ‘Smarticket’ that visitors can buy online at www.britishmusicexperience.com, allowing them to activate interactive exhibits and save favourite parts of the experience to a MyBME section of the website. When they get home, visitors can access stories, pictures, music, videos, recordings and more. |
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| To see our work for the British Music Experience campaign and more, click here. |
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© Thinkfarm 2009 |
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