If you can't read this html email, please go to http://www.thinkfarm.co.uk/newsletter/2004/may/may04.html
The last time we contacted you it was probably to tell you that we were moving the 4i business into a new company called Thinkfarm. Well, that all happened a couple of months ago and we thought that it would be a good time to let you know that we have been doing real work and not just shuffling around companies and furniture! Below are a few newsbytes on clients, projects and other stuff completed recently or in progress. communicate@thinkfarm.co.uk


To view the Orange movies click here
Orange
To encourage people to try the multi media functionality on its new range of phones, Orange asked Thinkfarm to create a series of 10 short movies. Distributed as 'gifts' from Orange worldwide, the films could not rely on dialogue, and are some of the first examples of 3D animation produced for mobile viewing. We created 10 quirky animated stories with a cast of characters and one central character who appears in each piece; providing a link throughout the set.
Greenpeace
We continue to work for Greenpeace and have just completed another issue of Connect, the magazine that goes out to members and others interested in their pursuits along with their Members' Welcome Pack.
Tumbleweed
This new client creates software that ensures safe use of the internet, protecting valued business assets and guarding against annoying spam. More people need to know about it. What they do is impressive but even they have had difficulty explaining their products clearly to their customers, so they asked us to develop a straightforward, jargon-free campaign that gets a core idea across quickly. The result is a series of web-based movies that are strikingly direct and tell people how their most valuable assets can put the company and its reputation at risk.
Tribute
Our long term association started with the Nelson Mandela shows and continues in support of Tribute's new world wide broadcast event projects for Listen, the children's charity and the UN peacemaker awards ceremony. Such projects require a range of our services including communications thinking, design, art direction and production of many components of promotion and identity on and off air, in print and digital media.
London TV
To inform visitors to London and even the uninformed of London, Visit London (previously the London Tourist Board) is establishing a cable and digital TV channel which will tell people about places, events and news in the capital. We have been consulting to the project and provided the original identity to support the channel launch. We are now working with Enteraction TV, the production company who will put together the programming and operate London TV.
Specialist Schools Trust
The SST has begun an initiative to significantly improve design and technology education by providing teacher aids across all D&T subjects and materials for students' to understand more about the design process. The aim is to get students to think more about the needs that a product should satisfy as well as making students more demanding consumers. So far, Thinkfarm has created a name and an identity to encapsulate the initiative, which is due to launch later in the year. It will be used to promote the course, brand teaching materials and as an endorsement of products that have been 'Madesmart'.
Virgin Radio
In addition to regularly consulting to our long-term friends on the strategic development of their brand, we have produced identities and campaign pieces that promote partnerships, events and programming.
ICAP
A wonderfully successful worldwide financial service company, ICAP has a heart as big as its stature in the markets, donating millions to its chosen charities each year. The group has grown largely through strategic acquisition. We have been working with their marketing team to develop a style guide for their worldwide brand identity that brings all the companies and divisions together under a common visual system. We have also been creating advertising and direct marketing campaigns to promote the company and its services.
Nokia Rocks
Sponsoring a major music festival on the Isle of Wight is an expensive adventure and it is important that a company makes the most of its investment and is recognised as the supporter of a good time. We created an identity to support Nokia's sponsorship of the 2004 festival, which features David Bowie, The Who, The Stereophonics and many more.
Agent Provocateur
Having responded to AP's brief for a campaign theme for 2004 and built a new web site to deliver an integrated brand and shopping experience, we continue to assist with marketing its on-line business. We produce promotional campaigns, site refreshes and newsletters on a regular basis. We are now generating ideas that will build business in new markets.
www.agentprovocateur.com
SJ Berwin
For one of London's most successful and progressive law firms, we take care of digital marketing and provide advice to its marketing team relating to their web site. Over the period of our engagement we have seen the site statistics improve steadily and now it routinely comes up in the top rankings of popular search engines like Google.
We've moved
You can now find us back in the familiar territory of central Soho on Wardour St near the intersections of Brewer St and Old Compton St. Our offices are over that landmark neon that colourfully shouts LAS VEGAS.

3rd Floor, 89-91 Wardour Street,
London W1F 0UB.
Tel: +44(0)20 7439 4399
Contact: communicate@thinkfarm.co.uk


To unsubscribe from this newsletter please click here