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| If you can't read this html email, please go to www.thinkfarm.co.uk/newsletter/2008/Sept/index.html |
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Bright stars cut through the gloom
With recession-busting in mind, here are some positive stories to illuminate late summer. |
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British Olympic Association
After developing the brand strategy and 4 years designing communications to convey the BOA and TeamGB values, seeing it all come to life at the teams' kitting out event and the 2008 Games in Beijing was massively rewarding for us all at Thinkfarm. And with the 2012 medal target achieved 4 years ahead of schedule, Britain's Olympic Ambition for London is to be even Faster, Higher and Stronger. Read More |
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Thames Clippers
The Thames is London's greatest, possibly underused, travel route through central London; passing many of the capital's landmarks, entertainment venues and business districts. It has now received an injection of capital to fund the improvement and expansion of the Thames Clippers service. We have created a new identity system to support its brand positioning as a luxurious, fast, frequent travel choice for commuters and leisure passengers.
Read More |
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Mahindra Homestays
One of India's top conglomerates, Mahindra, has developed an exciting way to experience the real India, by offering the opportunity to stay in selected, quality assured, family homes. As the business is targeting Europe for its customers, Mahindra asked us to develop their brand strategy, identity, transactional website and launch campaign to explain the idea and engage visitors.
Read More |
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British Music Experience
British music is known and respected around the world but unlike the USA, which has its Music Hall of Fame, we have never had a place where it can be celebrated and explored. Harvey Goldsmith, who has promoted some of the biggest and best for years, and AEG, owners of The O2, are establishing the interactive British Music Experience and asked us to develop the branding for this really important project. www.britishmusicexperience.com |
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Century Club
One of Soho's hidden gems, Century is a private members' club with 4 floors, connected by 100 steps, of multifunctional spaces where members from the media & entertainment industries can work, socialise, dine and host events. We created a new identity, website and communications tools that show the diversity of the club's activities through observational illustration.
www.centuryclub.co.uk |
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WOW - The O2
The O2 has become one of the worlds most popular and highest grossing entertainment destinations. The owner and operator, Anschutz Entertainment Group, had a hectic but fantastic first year and we captured it in a book entitled 'WOW'. It tells the story of the project, the people behind it and the events so far from a variety of points of view including fans, promoters, artists and even a composting machine!
Read More |
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Secret Policeman's Ball
Part of Britain's comedy heritage but as crucial now as it ever was in raising awareness for Human Rights and Amnesty International - The Secret Policemans' Ball is grabbing attention through TV and live broadcasts into cinemas on both sides of the Atlantic. It brought smiles to our faces when we were asked to create a new identity and campaign language for the Ball which this year will be held at The Royal Albert Hall and broadcast on Channel 4. www.amnesty.org.uk |
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THINKFARM
84 Marchmont St
London WC1N 1AG
www.thinkfarm.co.uk |
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© Thinkfarm 2008 |
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