Shazam is a new service enabling users of mobile phones to identify songs and music being played in cars, bars, or in any places where the music source is clear enough to be registered by a mobile phone.

We created an identity system that would work across print, web and on mobile phones. It included logo, strap line and language to express the tonal values of the brand and instructions as directly as possible to encourage people to use the service. We also developed a website, scripts for voice prompts and directed photography to be used across communications including advertising.