The O2
THE O2
Background
AEG is one of the leading providers of live entertainment and sporting events in the world. It owns and operates some of the world’s greatest arenas and theatres as well as a collection of companies dedicated to producing, promoting and presenting world-class live entertainment. In developing The O2 AEG has created the UK’s most exciting and technically advanced music, sport and entertainment destination.
The brief
Thinkfarm was asked to help define the branding for The O2 in conjunction with the naming sponsors. We then went on to produce communications to help AEG sell further sponsorship, facilities and developed other tools to help inform the local community about their plans. Now that The O2 is open, Thinkfarm regularly creates advertising, signage and installations to promote the shows and facilities on offer.
Our response
From art directing photography to writing key messaging copy to creating a wide range of advertising in print and on line media, Thinkfarm has drawn on its deep experience of the music and entertainment industry. It has been important to respect the needs of the major sponsors in terms of brand integrity while at the same time ensuring that the entertainment offer is not overshadowed by corporate style.
Thinkfarm has produced a wide range of communications, from large scale photographic installations to tactical advertising on a week by week basis. In order to reflect the diverse nature of the entertainment inside The O2, the style will evolve and change regularly while at the same time building a solid entertainment brand and world-class entertainment destination.
In partnering with O2, Anschutz Entertainment Group has created the UK’s most exciting and technically advanced music, sport and entertainment destination. Thinkfarm has provided AEG with brand support and communications design, aiding sponsor negotiations at the point of inception, creating detailed advertising formats at launch, regularly promoting current events and helping to build a long-term brand language for the venue that London had needed for years.
Background
AEG is one of the leading providers of live entertainment and sporting events in the world. It owns and operates some of the world’s greatest arenas and theatres as well as a collection of companies dedicated to producing, promoting and presenting world-class live entertainment. In developing The O2 AEG has created the UK’s most exciting and technically advanced music, sport and entertainment destination.
The brief
Thinkfarm was asked to help define the branding for The O2 in conjunction with the naming sponsors. We then went on to produce communications to help AEG sell further sponsorship, facilities and developed other tools to help inform the local community about their plans. Now that The O2 is open, Thinkfarm regularly creates advertising, signage and installations to promote the shows and facilities on offer.
Our response
From art directing photography to writing key messaging copy to creating a wide range of advertising in print and on line media, Thinkfarm has drawn on its deep experience of the music and entertainment industry. It has been important to respect the needs of the major sponsors in terms of brand integrity while at the same time ensuring that the entertainment offer is not overshadowed by corporate style.
Thinkfarm has produced a wide range of communications, from large scale photographic installations to tactical advertising on a week by week basis. In order to reflect the diverse nature of the entertainment inside The O2, the style will evolve and change regularly while at the same time building a solid entertainment brand and world-class entertainment destination.