For 21 nights Prince sold out The O2 Arena, proving that residencies are feasible and that audiences will travel, sometimes to experience the show on multiple visits. Thinkfarm promoted the show to the public to drive tickets sales and awareness and to the Music Industry to publicise the success of the multi show format. We created similar venue-specific campaigns for the Rolling Stones and other major artists. We've also desiged posters to announce the sports events and included the O2’s sponsors within the communications, proving The O2 as a versatile, high capacity sports venue.
The O2
