The O2 has quickly established itself as one of the world’s premier entertainment destinations and music venues. The central 22,000 capacity space is now the highest grossing arena in the world. We have been working with AEG prior, during and since the O2 opened. Most of the events in the O2 Arena and IndigO2 have been music performances but recently, a series of major sports events proved the point that it is also a versatile, high capacity sports venue. We created a series of posters to announce the sports events and included the O2’s sponsors within the communications.