“Thinkfarm has been working with AEG Europe from the beginning of The O2 project back in early 2005, on brand strategy and implementation through to advertising and design. They’ve worked with the biggest and the best bands in the world, and their work on arguably the most sought after concert ever – Led Zeppelin performing at the Ahmet Ertegun Tribute at The O2 – was nothing short of stunning. Thinkfarm understand the entertainment business extremely well – and the importance of it being both entertaining but also a business. When they approached us about creating WOW it didn’t take long to recognise a really good idea. The impact of WOW has been exactly what I’d hoped – a fitting tribute to the first year at what is now the world’s mostpopular music venue”.
David Campbell, Chairman and CEO,
AEG Europe