A few decades ago, 6 day cycle racing events in the capital were glamorous, exciting and spectacular events where audiences would eat, drink and entertain guests within a purpose built, indoor velodrome. A group of experienced cycle event organisers have brought back the touring 6 day event, starting in London and creating a package for sponsors and corporate entertainment. It is receiving a great deal of interest following the UK's recent success in at the Olympic Games and the massive increase in the numbers of cyclists commuting or riding for pleasure. We have worked with the organising team to help develop their proposition and support their approaches to partners with an event name, brand identity, presentation decks and a website.