Our relationship with Virgin Radio began with the creation of the original brand identity over a decade ago. We've continued our relationship through all stages; positioning campaigns, advertising and communications tools for consumer and trade marketing. Most recently we've developed a new positioning strategy - 'The music we all love' - based on the emotional connections that people make through music. It works as a consumer message and underpins trade sales strategy - offering brands the opportunity to connect with Virgin's national audience.
Virgin Radio still communicates internationally with its listening audience and trade partners across a vast range of media platforms. print, web, live events, TV, outdoor ads and, of course, Radio. We created an extensive ‘brand book’ describing its brand positioning with detailed guidelines on how the brand identity should be implemented. This ensures the station presents a consistent image and set of messages to its markets, regardless of who is producing the communications pieces.