Thinkfarm

The Rolling Stones

Over five decades, the Stones have shaped popular culture, often in their own image. ‘Exhibitionism’, the largest immersive exhibition experience of this kind ever to be staged by any artist, looks back through every facet of their career, offering a unique perspective that only the band’s own archive can provide.

rolling stones exhibitionism main image

Filled with original stage designs, dressing room and backstage paraphernalia, rare guitars and instruments, iconic costumes, rare audio tracks and unseen video clips, personal diaries and correspondence, original poster and album cover artwork, and unique cinematic presentations, the exhibition kicked off at the Saatchi Gallery and now travels the world.

rolling stones exhibitionism main logo core identity

As well as our work on Exhibitionism, we have designed brand identity systems for five of the Stones’ record breaking tour projects, with implementation including two album sleeves, video projections, merchandise and posters:

STEEL WHEELS World Tour and album, 1989
URBAN JUNGLE European Tour, 1990
VOODOO LOUNGE World Tour and album, 1994
LICKS World Tour, 2002
NO FILTER European Tour, 2017

Take a look at some of the Stones work we’ve done on: www.rollingstones.com

rolling stones exhibitionism digital advertising video

With a deep understanding of the Stones’, their history and how to take familiar references and make them contemporary and relevant, we were well placed to develop the visual concepts and detailed designs for marketing campaigns that promoted the idea of ‘exhibitionism’ and to make it culturally, tonally and recognisably something that feels right for The Rolling Stones.

There was immediately a feeling that the brief for the brand identity required a certain sort of risqué treatment to make the most of the ‘Exhibitionism’ title and that it should have a fairly vibrant, artistic approach to add colour and energy to the marketing campaigns required as the project tours the world.

rolling stones exhibitionism advertsing campaign taxi sides
rolling stones exhibitionism digital advertising campaign banner ads
rolling stones exhibitionism identity sposnor co-branding
rolling stones exhibitionism messaging communications design
rolling stones exhibitionism merchandising books
rolling stones exhibitionism merchandising design tongue
rolling stones exhibitionism merchandising design
rolling stones exhibitionism identity signage
rolling stones exhibitionism premium merchandising

NO FILTER 2017

rolling stones no filter tongue logo
rolling stones no filter tour website graphics
rolling stones no filter tour logo typestyle
rolling stones tour identity merchandise design no filter
rolling stones no filter tour poster design promotion
rolling stones tour identity stage graphics no filter
rolling stones tour identity merchandise branding

STEEL WHEELS 1989

rolling stones steel wheels sleeve design
rolling stones steel wheels tongue design tour identity
rolling stones merchandise design steel wheels
rolling stones steel wheels stage projections
rolling stones cd cover design steel wheels

URBAN JUNGLE 1990

rolling stones urban jungle stage graphics and promotional images
rolling stones urban jungle posters

VOODOO LOUNGE 1994

rolling stones voodoo lounge tongue design
rolling stones voodoo lounge toiur identity merchandise design
rolling stones cd cover design
rolling stones urban jungle toiur identity
rolling stones tour programme design
rolling stones voodoo lounge toiur identity

LICKS 2002

rolling stones licks promotion toiur identity
rolling stones licks tour identity posters promotions
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