Over five decades, the Stones have shaped popular culture, often in their own image. We’ve designed visuals and branding systems for seven of the band’s record breaking tours and projects, including two album sleeves, video projections, merchandise and posters:
STEEL WHEELS World Tour and album, 1989
URBAN JUNGLE European Tour, 1990
VOODOO LOUNGE World Tour and album, 1994
LICKS World Tour, 2002
EXHIBITIONISM Global Touring Exhibition, 2016-18
NO FILTER European Tour, 2017
NO FILTER UK Tour, 2018
‘Exhibitionism’, the largest immersive exhibition experience of this kind ever to be staged by any artist, looks back through every facet of their career, offering a unique perspective that only the band’s own archive can provide. Filled with original stage designs, dressing room and backstage paraphernalia, rare guitars and instruments, iconic costumes, rare audio tracks and unseen video clips, personal diaries and correspondence, original poster and album cover artwork, and unique cinematic presentations, the exhibition kicked off at the Saatchi Gallery and now travels the world.
With a deep understanding of the Stones’, their history and how to take familiar references and make them contemporary and relevant, we were well placed to develop the visual concepts and detailed designs for marketing campaigns that promoted the idea of ‘exhibitionism’ and to make it culturally, tonally and recognisably something that feels right for The Rolling Stones.
There was immediately a feeling that the brief for the brand identity required a certain sort of risqué treatment to make the most of the ‘Exhibitionism’ title and that it should have a fairly vibrant, artistic approach to add colour and energy to the marketing campaigns required as the project tours the world.