Thinkfarm

Shazam

shazam branding copywriting positioning photography launch canmapaign

Shazam asked Thinkfarm to help them when they launched. They were a brand new service providing something no-one had ever done before: enabling users of mobile phones to identify songs and music being played in cars, bars, or in any places where the music source is clear enough to be registered by a mobile phone.

We created an identity system that would work across print, web and on mobile phones. Along with the logo design, the most crucial element of the work we did was to develop a clear strap line and language to express the tonal values of the brand and instructions as directly as possible to encourage people to use the service. As a result of our work, ‘tagging’ a Shazam song became part of the universal language for the service. We also developed a website, scripts for voice prompts and directed photography to be used across communications including advertising.

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