The Skills Show, the nation’s largest skills and careers event, helps to shape the future of a new generation. Attracting over 75,000 visitors to the NEC in Birmingham, the show provides hands-on experiences designed to inspire young people to explore careers and motivate them about the world of work.
The organisation behind The Skills Show had remained relatively anonymous during the first two years of the event’s life. Operating seamlessly between government, sponsors, careers organisations, further education and schools, it is actually responsible for delivery of two more experiential brands. Following a comprehensive research and exploration process, we recommended that the name be Find a Future. Now, when anyone from a school child to a Minister of Education comes across them, there’s no ambiguity about who they are and what they stand for.
We were also asked to review and redesign consumer-facing identity system for The Skills Show to create a new, more straightforward language that would resonate and inform young people. We were then expected to carry the work through into production – taking the new language, design and ideas through to support the entire look and feel of The Skills Show itself.
We developed the Skills Show identity system to support everything from brochures, posters and other print material, all the way through to signage and event graphics. Working with the organisation, we re-wrote the copy for the description of each of the ‘work zones’ at the show to be more understandable, attractive and descriptive to the young visitors and we have designed and produced a myriad of documents, electronic templates and other collateral to support the events.