Yo! Sushi

yo! corporate identity design

Following his world travels, Simon Woodroffe wanted to launch a chain of conveyor belt sushi restaurants with a high impact identity and a central brand idea to support extensions into his future ventures.


Thinkfarm created the core identity, examples of extensions and produced a host of communications materials including in-restaurant signage, a wide range of print, promotional videos and merchandise. We also provided creative direction during the furnishing of the first restaurant in London’s Soho, ensuring that the brand experience for customers would match up with the promise.

yo! brand implementation and rollout
yo! sub branding

In creating the Yo! brand identity, we took an approach which recognised the potential of the brand to be extended to support other offers. The systematic approach robustly accommodated the client’s entrepreneurial approach to business.

yo! brand strategy
yo! brand implementation and rollout
yo! branded delivery scooters
yo! branding
Featured projects
We grow brands
Contact us