Following his world travels, Simon Woodroffe wanted to launch a chain of conveyor belt sushi restaurants with a high impact identity and a central brand idea to support extensions into his future ventures.

Thinkfarm created the core identity, examples of extensions and produced a host of communications materials including in-restaurant signage, a wide range of print, promotional videos and merchandise. We also provided creative direction during the furnishing of the first restaurant in London's Soho.