About

With a career in developing brands across borders, Val begins each project with an analysis of a brand’s current position in a consumer market or industry sector, adjusting or redefining the core brand properties, taking market conditions and competitive landscape into account. Val helps companies maximize the value of their brand while maintaining authenticity, discover new markets for their business, and ensure long-term financial growth.

Val’s expertise also includes new market entry, marketing and strategic partnerships, concept development for new products or services, brand extensions and licensing. She has worked with a wide range of clients and strategic partners in hospitality, entertainment, lifestyle and non-profit, including Hard Rock Cafe, MTV, The Cavern Club, Country Music Hall of Fame, the Elton John Aids Foundation and the Prince’s Trust.