Putting a spin on a new product

3iQ is a global pioneer in digital asset investment and electronic traded funds and a new client for Thinkfarm. One of the projects already delivered is a campaign for the launch of a new investment product – the 3iQ Solana Staking ETF.

The campaign appears internationally in paid digital and social media channels, with a specific version aimed at patriotic investors in Canada, a strong market for 3iQ. The results of the product launch were impressive. After launching on the Toronto Stock Exchange, the 3iQ Solana Staking ETF quickly amassed C$90 million. “We are thrilled to see such outstanding results after our Solana Staking ETF’s two days of trading,” said Pascal St-Jean, President & CEO of 3iQ.

The creative features an animated Solana ‘coin’ which, as it spins, delivers key messages supporting the proposition. Our design and animation team found ways to deliver the idea smoothly, despite the challenging file size limits of MP5 formats.