If you’re going to invest in new brand naming and a tagline then, for Pete’s sake, make them work hard to earn their place as the very start of your brand story. We invent company and brand names, straplines and taglines to begin your brand story with the right tone of voice and emotional content. Every name we’ve invented contains an idea that a) relates to a client’s brand essence and b) can be understood by every one of it’s target audience.
We’ve been doing this for a long time. It’s never easy, it often challenges risk-averse thinking, but it is one of the very best tools you can use to frame the way people understand what you’re about.