Branding for ARUP's in-house research, innovation and future-gazing unit.

Arup is one of the world’s leading architectural and built environment consulting firms, and its continued success is largely down to its ability to inform its people and its clients about innovations, trends and needs that will influence the way that we live in the future. It is fuelled by high levels of research and talented interpretation and extrapolation. The division responsible for this research and reporting required a fresh brand identity and system for its communications.

We took a strategic view before solving the creative, concentrating on a part of the name that was in use – ‘Foresight’ ensuring that it worked at the heart of a singular identity system as well as alongside the parent company branding.

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