Banking Circle

Banking Circle needed a complex new cross-border banking service to be understood quickly. We created the name, positioning and identity to make the proposition clearer, distinctive and easier to grasp.

A new commercial banking network could move money across borders in seconds rather than days and the proposition needed to be understood just as quickly. We created the Banking Circle name, positioning and identity to make a complex fintech service clearer and easier to grasp.

Our naming, brand positioning and messaging gave multiple audiences a simple way into the proposition. We then created the identity, website and international launch campaign to turn an intangible financial service into a distinctive, understandable brand that we continued to support for years.

Services used

We also designed the Banking Circle website and our brand implementation support included office graphics and communications tools required to launch the brand internationally in marketing campaigns.

Please visit the website at: www.bankingcircle.com