DRS FILM SETS

With the film industry’s best Production Designers and Art Directors amongst their client list, DRS Film Sets asked us to evolve their brand so that the full-on, epic scale of the film sets they make for feature films and TV dramas could really shine. But to do it in a way that recognised the considerable character and strengths of their tight-knit team of talented people.

Film making is a global business, with purchasing decisions often made by Production Departments on the other side of the world. Responding to this, our overriding aim was to give DRS the disciplined online front window they’d never had before. We made sure that the design, writing and structure of their new website conveyed their core strengths – totally believable sets, built on time with outstanding creativity and always on budget – with total clarity. The site features every project the team wanted to showcase and is controlled with a simple-to-use content management system so that the site can be maintained and easily updated by the client. www.drsfilmsets.com

To celebrate the relaunch of the DRS FilmSets brand, we also designed and animated a 1-minute showcase film to promote DRS’s sponsorship of the British Film Designer’s Guild Awards.

Services used

Model Workers

Model Workers is a quirky short film, shot in stop-motion style, that celebrates the craft of set building for DRS’s 30th Anniversary. Based on a scale model of a film set they’d already built, the film brings the model – and miniature versions of DRS’s talented crew – to real life, in a full-sized version of the set. In a first for us, the film uses a playful blend of live action, stills photography, real time editing and Generative AI creation, all made alongside each other in a rapidly evolving, highly collaborative two-day shoot that streamlined production, accelerated feedback and opened up fresh creative possibilities, especially when paired with a willing crew, prop-makers and lots of care with AI prompting.

Mascot Design

To expand the character of the brand and emphasise the creative attitude that every member of the DRS team brings to each project, we created a set of playful, animated clips that breathe new purpose into their visual mascot - a scruffy little scribbled dog (who the owners really didn’t want to lose in the redesign process!).