The deregulation of the legal services market has led to big brand names such as supermarkets, insurance companies and even motor services organisations entering the market. Evident has been established to help high street law firms compete through the development of a brand and services portfolio that helps small firms ‘punch above their weight’. Working with the founding partners, we developed the campaign theme, language and visual identity system that will be at the heart of a franchise offer to regional solicitors.
We designed the website to launch Evident and will continue to develop it as a communications and resource hub for the franchisees.