Executives Online is a full service provider of interim and permanent, senior executive talent. It operates a strong business model that gives them international reach and the ability to grow and maintain a large talent pool which can be accessed by any of its consultants. It operates through wholly owned subsidiaries and franchisees. Strong, consistent branding is crucial and especially valuable in promoting available franchises.
The brand was not doing enough to convey the consultative approach available to candidates and clients, the progressive business model and the international coverage on offer. Thinkfarm was asked to revisit the positioning of the brand, develop strategic messaging and create a new identity, website and collateral design system, detailed in a guide to drive consistency across the business.
We were keen to emphasise the expert service provided by the team, not the ‘On Line’ aspect and especially avoid the abbreviation to EOL which was very close to a well-known internet service provider. We developed a strong storyline based on the experience of the EO people and their ability to meet requirements quickly through experienced consultation and rapid, candidate listing possible through access to the extensive, proprietary talent pool.