Greatest Hits Radio operates a national network that stretches across the UK on Digital, FM and AM. GHR offers listeners classic hit music delivered by real, engaging presenters, alongside local news and travel. Advertisers and media planners benefit from more strategic and consolidated campaigning across the UK with a network of local touch points and content.
Our ‘Ken Bruce Is In The House’ campaign introduces Ken to the House of Greatest Hits as he joins the station. In the third campaign we’ve run for GHR, Ken and a host of radio legends (Simon Mayo, Jenny Powell, Jackie Brambles, Kate Thornton, Martin Kemp) act out a series of memorable video scenes from 70s, 80s and 90s hit songs. The TV commercial is supported with a striking, vivid Out-of-Home, print and social media campaign.
At launch, Bauer asked us to develop a brand identity, positioning and messaging with a marketing campaign and comprehensive implementation process that worked across print, online and outdoor media. We used a positioning line that summarised the escapist sentiment of timeless pop music – THE GOOD TIMES SOUND LIKE THIS. We created an unashamedly ‘feel good’ animated TV Ad that hovers between ‘now’ and ‘then’ by mixing black & white overlays with colour stills footage and the work of classic 70’s & 80’s rock photographer Mick Rock, placed in 3D animated scenery, to create the look of a period album cover collage.
Our creative response to the launch campaign brief focused on the development of a very flexible, but strongly graphic ‘grid’ system to emphasise the classic pop and disco vibe. As well as featuring this look in the scenery of our campaign material, we used it to create a range of stripped-back, minimalist street posters and outdoor media, bus wraps, animated shorts, banner advertising and social media films for online and social media distribution.