The Earl Mountbatten Hospice, as it was previously known, is much more than a building with beds accommodating people nearing the end of their lives. It is an independent charity providing expert medical, nursing, end of life care and bereavement support to over 650 people in their own homes and at the hospice on any one day, across the Isle of Wight.
We led a renaming of the organisation to Mountbatten and created a brand identity to deliver their true and expansive story with a brand architecture to cover all their services, locations and activities. Competing with other charities for attention and donations, they also needed clear, campaignable messaging.
Mountbatten operates 11 shops across the Island that are important for fundraising but increasingly seen as opportunities to engage with people and become part of local communities. The rebrand delivered a simpler, modern brand narrative, architecture and identity. It is an engaging platform on which to communicate everything that Mountbatten does and plans to do as it continues to innovate and expand its responsibilities.