MyIntent

Although most of us are living longer, we’re all at some point going to “pass away”, or “move to the other side” or maybe even “kick the bucket”. But research says most of us don’t even want to talk about death, never mind plan for it.

MyIntent is a new online service that’s a fresh take on personal planning for later life, death and the legacy you leave behind. It’s a rebranding of a pre-existing service called Bequeathed, which has done great work helping people make clear, legally robust Wills. It has also generated millions of pounds in charitable gifts for not-for-profit clients, but often used language that wasn’t very accessible to everyone.

Services used

Thinkfarm has renamed the service and crafted new branding that targets the issues around dying, head on – without euphemisms or jargon – but with a gentleness and warmth. The new approach puts all copy-writing in the first person (reflecting the sentiment of the MyIntent name) and is also reflected in the design work – a fresh and bright green in a clean white space, partnered with a modern but formal typeface and photography of real people with their loved ones or treasured possessions.

www.myintent.life