Following a strategic re-focusing of their business, long established financial services firm Raphael Zorn Helmsley decided to modernize. We developed a new name for the business – Numis, from the Greek ‘numismatist’ or collector of money – along with a fresh identity that conveyed the proactive and specific nature of the new business model. The identity toolkit we delivered included a website, merchandise and annual report, stationery and signage for their offices. Thinkfarm also developed a template driven approach to the design and production of Numis’ annual and interim reporting.