Thinkfarm

Orange

Created to launch Orange’s first generation 3G phones, we created a set of character-centric films that anticipated the language of emojis today.

Although they worked with many agencies across their business during the early days of dotcom madness, Orange used Thinkfarm as a team of creative trouble shooters, coming to us with problems requiring innovative communications thinking and production skills to deliver a solution quickly and within tight budget constraints.

In this example, we developed a complete suite of custom-designed short stories intended to entertain and engage audiences on early 3G smartphones. The video shown explores the theme of ‘Friends’. Think of these as the emojis of yesteryear:
Friends, Bright, Communicate, Explore, Express, Family, Learn, Move, Personal, Travel.

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