When OVO entered the market to challenge the big 6 suppliers, they turned to Thinkfarm for help with their branding. OVO’s founders took a customer viewpoint from the outset; asking people what customers want from their gas and electricity supplier and created a company to provide it. From outset, OVO chose to provide great value, excellent customer service and straightforward tariffs that are easy to understand.
Thinkfarm helped OVO’s entrepreneurial leaders articulate the positioning of their response through brand mapping. We then developed messaging and launched with a cohesive brand identity system implemented within the design and production of a comprehensive website as well as other tools from bills to job ads.