Pair Up

Pair Up exists to provide school shoes for kids who desperately need them but can’t afford to buy them. The start-up charity asks parents to double the number of shoes they buy before the school term starts – so that feet less fortunate than their own children’s get to experience the pleasure of good shoes too.

We helped launch their West London schools initiative with a brightly-coloured, positive logo, stickers and copywriting for a simple set of marketing materials. The programme aims to launch nationally in partnership with major shoe brands next year.