To support the changing business and to differentiate its global credit intelligence arm from other Pepper Group companies, Thinkfarm was asked to help position it with a distinct brand name, new brand identity and messaging. We carried out first hand research with the team and clients, updating it with recent third-party feedback and deep understanding the business strategy. The word advantage surfaced as a strong encapsulation of the benefits that clients get from being a part of the intelligence network, providing data and analytics across the UK, Europe and Asia Pacific.
The identity, whilst informed by the group guidelines, evolved to differentiate the company, and support a wider system of visual assets required to launch the brand and serve future needs. Thinkfarm designed many tools for the internal and external launch and communications, including web schemes, presentations, video production, copywriting, and social media. More recently, we’ve developed social media campaigns and is continuing to help grow awareness of the brand internationally.
Everything is informed by comprehensive brand guidelines which help internal and external teams deliver a consistent brand experience. Working closely with the CMO and senior management team has helped develop a brand which closely supports their ambitions for Pepper Advantage’s next level of integration and growth.