Thinkfarm carried out research into how the product worked, how it differed from the competition and found that the key is its simplicity. While big organisations can afford the time and money it takes to get the most out of customer relationship systems, smaller business need something more intuitive.
The motivation for business owners is usually growth, financial success and especially for small business owners, prosperity. It was this combination that led to Thinkfarm’s brand naming – Prospa. Phonetically meaningful, succinct, and available as a trademark and URL. Messaging also was developed including the descriptor – Tools to grow business.
Having established the name and messaging hierarchy, Thinkfarm then developed the brand identity system, reflecting the componentisation of the product. The system was then used in the design and build of the Prospa website, presentation templates and other communications tools required for launch.