Simplify Group

Legal procedures are often too complex for most consumers. We created an overriding name and brand architecture to make will-writing, probate, property and conveyancing law as simple as possible.

As providers of legal services, The Simplify group has a variety of offers to help people deal with the often-complex legal procedures faced at life changing moments. The group comprises a number of specialist propositions. A fragmented brand did not help customers understand the close relationships and benefits of the interlinked teams providing expertise in will writing, probate, conveyancing and other property law.

We were asked to recommend a brand architecture, messaging hierarchy and identity for the group including its divisions. The name of Simplify called for straightforward communication and provided a good noun for the group as well as a prefix for the services provided. Our brand naming and identity system is being implemented across the group as the business rolls out its marketing strategy. Please visit the website at:

Featured projects
Contact us