Squircle Capital is a pan-European private equity firm transforming high-end assets through exceptional vision and purposeful management. They asked Thinkfarm to help position and communicate their uniqueness to support their next level growth strategy.
The unique and successful approach that has made Squircle Capital so successful has been their ability to see the potential in assets that others have not and create exceptional value for their investors. The balance between their creative foresight and ability to develop innovative investment programmes has been key.
After research, we introduced the positioning as “Structured investment. Impactful transformation.”, summing up that balance well. It also points to Squircle Capital’s commitment and proven track record in building social and ecological benefits into the fabric of each project.
Having arrived at the positioning, we conducted a refresh of the core brand identity elements and developed an identity system to inform the design of the many communications tools required to effectively launch Squircle Capital in a more public way than ever before.
We designed their first website, internal and external communications templates and produced extensive brand guidelines to ensure understanding and consistency of the brand and designed executions across the firm, and by others.